Posts Tagged ‘ Breakfast

Is Your Breakfast Menu Up-To-Date?

F&B Directors: how much has your breakfast menu changed in the last two years? How about your dinner menu? I often find that hotels focus more on updating the dinner menu while breakfast stays the same. Except for pricing. But these same hotels serve five to ten times as many guests at breakfast as they do at dinner.  

Next question: what is your breakfast capture rate compared to one or two years ago? Well, it may be “red alert” time. Your competitors had an interesting view of the recession, apparently thinking it was the right time to grow the breakfast segment. While casual dining remained stable, with 17% serving breakfast, and midscale or family dining remained steady at 77%, QSR including coffee shops grew to 48%. “In total 47% of all commercial foodservice units currently menu at least some breakfast items.” All of this data is courtesy the 2011 edition of QSR ONESource Magazine (www.qsrmagazine.com). For their publication on January 14 they used data from a number of sources. Here are some highlights. For much of their breakfast menu insight QSR used data from Datassential menutrends™ Direct (http://tinyurl.com/4zodz92).

  • There is significant growth in menuing  nontraditional proteins, including chorizo, sirloin, crab and salmon.
  • Parmesan and goat cheese are the fastest growing cheeses across all types of operators at breakfast.
  • Upscale dinner preparations/descriptions are showing up at breakfast, including wood-smoked, oven-roasted and fire-roasted.
  • Ethnic items continue to increase in popularity on menus – while Mexican shows up the most, there is growth in Italian and Greek inspired items.
  • I know you’ve heard about “health” as a growing trend for years; this latest information says that your guests are more likely to desire healthy food at breakfast than at any other time, and that even incorporating “healthy attributes” will have an impact. Think whole and multi-grains, super fruits and lean meats they say.

Looks like it’s time for breakfast.

Those are my thoughts, let me know yours.

 

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